An identity inspired by the boroughs. How do you introduce biltong —South African snack staple— to a U.S. audience for the first time? Inspired by the streets of Brooklyn, the packaging design drew upon the classic wheatpaste posters and irreverent illustrations found plastered across the city. The resulting identity made Brooklyn Biltong feel familiar, yet playful enough to spark curiosity.

Help, plain and simple. OTC medication doesn’t need to be loud to be effective. Help Remedies was built on that belief— and needed a brand to make it real. Packaging and visual identity by Little Fury brought calm to a category known for complexity and clutter. The principle of radical simplicity carried through every detail—from custom logo-type to minimalist packaging and a friendly, conversational voice.

Distilling the spirit of LA. Nasung, or “나성,” is an old Korean American nickname for Los Angeles—a nod to those who came west chasing bold dreams. That spirit became the foundation for a rebrand of a LA-based Korean alcohol company. Created by a diverse team of designers and strategists, the new identity brought together packaging, visuals, and tone of voice to distill something uniquely LA.

A place for grounding and gathering. Over a 19-day creative sprint, a designer, photographer, filmmaker, and strategist converged in the stillness of the Pacific Northwest to reimagine what a historic property could be. The result was Anker—a design residency, wedding venue, and retreat space designed to cultivate rest, renewal, and inspiration.

An identity in perfect balance. Encore upcycles designer bags into one‑of‑a‑kind pieces—reimaging luxury through sustainability and craft. The tension between refinement and reinvention was the challenge—and ultimately, the spark. The visual system embraced that contrast—like the mirrored “e”s in the logo, a nod to bringing opposites together in harmony.

Meet the flavorites. A family-owned ice cream brand with a legacy in natural ingredients was ready for a new chapter. In this rebrand, each flavor became a character with its own name and voice—turning the brand into a cast of personalities kids could fall in love with. The system opened the door to new storytelling opportunities, including an idea of a children’s book series.

Inspiring people to slow down and look closer. Divine Details invited people look closer at unsung details within everyday objects. This interactive “pop-up gallery” spotlighted 33 products—each paired with a fictional story highlighting the intention behind its design. Little Fury led the entire process—curation branding, and exhibition design— to transform how we see (and shop) the world around us.

Giving weight to the words. Too often, guidance comes as generic advice and empty affirmations. Dopeness Dictionary offers deeper salve: tools for personal transformation rooted in language and real-life practice. In this workbook, each word is a prompt for reflection; a chance to shift the narrative. The design brief was clear: give weight to the words and the work—making growth feel tangible and deeply personal.

Medicinal beauty, made visible. Ojook blends Korean wellness with minimalist beauty—anchored in black bamboo salt, the core detoxifying ingredient rarely found in toothpaste. Designed to feel more like skincare than oral care, the brand’s new look and feel sought to bring intention and calm to the everyday ritual of brushing your teeth.

The art of Kintsugi embodies new beauty made through imperfections. It’s an artistry of mending broken pieces, symbolically representing how fractures in our lives can be transformed to places of beauty and power. Artist Mako Fujimura and lawyer/entrepreneur Haejin Shim Fujimura launched Academy Kintsugi in 2020, making traditional Kintsugi more accessible as a practice for anyone to participate. ​T​he Identity captures the fractured ​letterforms coming together embodying the philosophy of the artistry.

Bringing justice and sprinkles to NYC. An ice cream shop with a bigger mission than just scoops— to bring training and mentorship to underserved youth in NYC. Little Fury, volunteer creatives, and many other helping hands came together to do a complete overhaul, including branding, packaging, space design. Because everyone deserves people who believe in them.

A boutique real estate brokerage, Heritage specializes in personally crafted real estate services to meet the individual needs of each and every client. We strive to honor the tradition of finding, creating and nurturing a unique place to call home.

Mama Mun’s craft is made in her California home Garage. Homemade goodness travels via check-in bag or USPS feeding creatives of New York City, shared at monthly dinner aka Full Mun Feast. Recipe book is currently work-in-progress.

The idea that started it all. Notebooks that link together—so thoughts and ideas never have to stop. “Start Here” Notebooks was the spark and debut product that launched Little Fury, born from design duo’s —Esther and Tina— desire to keep creating without ever hitting an end. A simple but brilliant way to make space for ideas to go on and on.

Revealing the science of beauty. A beauty manufacturer trusted by Glossier and Estée Lauder, Bentley Labs needed an identity that felt exciting and polished— and anything but clinical. Inspired by the alchemy of chemical formulas, the design used overlapping colors, reflecting the moment when ingredients interact and transformation begins. The result captured the quiet complexity of formulation and helped position the company for acquisition.

Bringing thoughtfulness and order to the everyday. To bring cohesion to hundreds of white-label SKUs, GoPuff needed a flexible but friendly system. The new identity design for Basically, turned a single word and a bold comma into a new look that made GoPuff’s everyday essentials feel tidy, intentional, and a little more human.

Coffee with a conscience. LIT started with a simple curiosity and a desire to help others: what if commerce could help put an end to human trafficking? That idea became LIT Coffee—turning coffee sales into support for the safety of at-risk people. Little Fury worked in tandem with the founder to transform that inner conviction into a bold brand—where light shines in even the darkest places.

A refreshed look for a fan favorite. The popcorn was unforgettable. The name stuck punchy and impossible to ignore. But the brand behind Boom Chicka Pop that held it all together, was flying under the radar. This design refresh gave Angie’s name prominence, clarified flavor navigation, and preserved the color cues fans loved. The new look helped the brand stand taller in a crowded aisle—and led to a major acquisition.

Unleashing Jam 2.0 Chia Smash isn’t just another sticky, sugar-bombed spread—it’s jam, reimagined, with chia seeds and no added sugar. Little Fury led brand strategy and visual identity, letting the hyper-sized fruit and bold type do the talking. The tagline “Jam 2.0”—a mid-project flash of copy brilliance—captured the whole vibe: this unapologetic jam can punch above its weight.

Purveyors of the Fittest. Render is a custom men’s clothier dedicated to all things Fit— both in the individual size and personal style of its members. Through advanced technology, Render taps into 200,000+ anthropometric data points to design clothing that fits each individual perfectly. The visual identity for this new-to-the-world brand speaks to the flexibility and sophistication of the brand and the individuality of its customers. After all, how can you be yourself, when your clothing was built for someone else?