Chia Smash

Unleashing Jam 2.0 Chia Smash isn’t just another sticky, sugar-bombed spread—it’s jam, reimagined, with chia seeds and no added sugar. Little Fury led brand strategy and visual identity, letting the hyper-sized fruit and bold type do the talking. The tagline “Jam 2.0”—a mid-project flash of copy brilliance—captured the whole vibe: this unapologetic jam can punch above its weight.